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Neil Rider

Neil Rider

Managing Director

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Neil Rider

“Never look back and wonder what you might have achieved - Carpe diem”

Neil is the founder and MD of the Serious Sport Group, which he started following a successful career at the Ageas Bowl in Southampton, and as Manager of the England Women’s Cricket Team.

The first person to develop the online clothing store concept for teams, his time is now spent on ensuring that the Serious Sport Group continues to be the fastest growing sports clothing company in the UK.

Simon Rider

Simon Rider

Operations Manager

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Simon Rider

“Where there's a will, there's a way!”

Often seen as the cement within the bricks at the Serious HQ, Simon helped set up the business from scratch in 2005. As Operations Manager there isn’t much he doesn’t know about all facets of the company, and is the vital cog in the machine that ensures all the orders are dispatched on time. He makes the vision of the business a day to day reality.

Pete Brailey

National Sales Manager

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Pete Brailey

“Work hard and Play hard, you only live once don't waste it”

With an aim to keep Serious Sport at the forefront of Personalised Teamwear in the UK. Working hard to ensure that customers gain a positive journey from enquiry to playing in their kit and teamwear. Whether you are a Womens Super League player or the local village cricketer we will make sure your experience with Serious is of high quality.

Tom Mahoney

Tom Mahoney

Brand Development

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Tom Mahoney

“Everyday is a Monday.... Work Hard!”

Having been one of our first ever customers 10 years ago, Tom has become an irreplaceable member of the team since leaving Loughborough Uni. Having helped out in all areas of the company his role is now to develop our brand as we move forward in to the next decade of growth. With an attention to detail the level of an astronaut, Tom is crazy on the stats and all things databased.

Michael Cook

Retail Manager

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Michael Cook

“If you can't outplay them, outwork them!”

Michael is our go to man for all things equipment. Joining us in 2015, you're most likely to meet Michael in our Dummer Shop where he will be on hand to guide you through your purchase with his extensive equipment knowledge.

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Rob Crocker

Sales Account Manager

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Rob Crocker

“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it or work around it”

Rob joined Serious Sport in 2016. He brings with him a wealth of experience from both the Sports Development and Education sector. Graduating from Solent University with a First Class Honours degree in Sports Studies and Business Rob continued to be involved in sport both in his work and his social life. During his time away from Serious, Rob coaches a junior football and Rugby teams and is a regular visitor to his local gym.  Rob is keen to offer his clubs a first class customer experience and to grow the Serious brand across the sporting community

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Damian Scurr

Sales Account Manager

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Damian Scurr

“If you do what you always did you get what you always got”

Damian has been involved in sport all of his working life. Starting out in Sports Development he has progressed to a leading figure in the world of football kits. He joins the team as part of the purchase of Toga Sports and has been managing the football accounts for the past 6 years.
Damian has the ability to build excellent relationships with customers new and existing, ensuring they receive the high quality experience they deserve. He is keen to use all of his knowledge and experience to establish Serious Football as a leading brand on the market.
Damian has a passion for football, spending much of his spare time running both an adult and youth team or watching the beautiful game.

Gemma Grist

Gemma Grist

Customer Service

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Gemma Grist

“Keep your heels, head & standards high.”

For the last 7 years Gemma has always been the go to girl for all things office based and customer related. A hugely calming influence in the ‘busy season’ there isn’t many parts of our operation that she hasn’t been involved in!

Antonia Hammond

Antonia Hammond

Customer Service

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Antonia Hammond

“If a job's worth doing, it's worth doing well!”

With a background in corporate administration at the top level and a son who plays International Cricket, Antonia is the latest member to join our office team. With a driven attitude and experience of ‘getting the job done’, she doesn’t leave any stones unturned when ensuring you get the best customer service possible.

Joe Lawrance

Joe Lawrance

Operations Team

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Joe Lawrance

“Hard work beats talent when talent doesn't work hard”

Joe joined the team in 2016 and quickly learnt all the roles within the warehouse from bringing deliveries in to sending orders out.

He now has progressed onto the day to day stock control and running of the warehouse, having spent the off season redesigning the layout to improve productivity.

With a dry sense of humour Joe keeps everyone entertained throughout the building and is the go to man for any maintenance in the building!

Richard Hindley

Richard Hindley

Head Coach

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Richard Hindley

“Serious Cricket's Mr Cricket!”

As our Head Coach and with Professional playing experience under his belt, Richard co-ordinates the coaching at Serious Cricket.  He looks after all the programmes at our Cricket Centre or externally at the many schools, clubs, district associations and county teams we work with.

Carrie Ralph

Carrie Ralph

Head Embroiderer

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Carrie Ralph

“What doesn't kill you makes you stronger!”

As our Head Embroiderer, there isn’t much Carrie doesn’t know about needles, threads and the dark science of turning a blank garment into a spectacular work of art! With a ‘can do’ attitude and a need for speed, she ensures all orders are made and out the door in record time.

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Zoe Randall

Head of Printing

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Zoe Randall

“Choose a Job you love and you will never have to work a day in your life”

Zoe has 12 years experience in the Embroidery and Print world but finds most joy in the latter.

Joining us in 2016 Zoe knows all things production and if it isn't organised to her high standards you'd better watch out!

With an acute eye for detail and forward planning, she doesn't miss much. Zoe also prides herself on a finished article claiming to be the best folder in the company!

Natalie Cawthorne

Natalie Cawthorne

Production Team

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Natalie Cawthorne

“Sometimes the questions are complicated and the answers are simple.”

Joined us in 2014 having been a swimming coach for a number of years. With an eye for detail and a meticulous approach to her work, she always makes sure that your item of teamwear is of the highest quality before it leaves our HQ, whether she is embroidering, printing or quality control Nat is always in high spirits and is always up for a laugh.

Dan Croft

Daniel Croft

Production Team

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Daniel Croft

“Better Never Stops”

Dan is all things logos, having joined the company in 2014 he excelled in the printing side of the company.  Always looking for a new challenge he is now  also developing his all round skills within the company to include embroidery and helping out in the cricket store on busy Saturdays.

With a background in design and qualifications to go with it, he is reliable and calm under pressure and is the ‘go to man’ in the production world.

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Terina Dale

Embroidery Team

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Terina Dale

“Stay Positive, Work Hard, Make it Happen”

Our newest full time member of the Team, Terina comes from an IT background but joined us looking for a more hands on practical role.

A tenacious attitude to any job she doesnt mind getting stuck in and production underway.

Debbie Rider

Debbie Rider

Embroidery Team

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Debbie Rider

“Don't take life too seriously, you'll never get out alive”

Debs is always happy to try her hand at anything thrown at her. Having offered to just help out, 10 years on she didn’t quite realise what she let herself in for! A former County Badminton player, she will always get to the bottom of any query with meticulous detail.

Steve Oliphant

Steve Oliphant

Coach

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Steve Oliphant

“Every grey hair and wrinkle is an experience.”

‘Olly’ is a key part of our coaching team working with players in a group and one to one environments. If he isn’t doing that he can often be found as a spare pair of hands in our retail outlet, busy warehouse, or even helping out behind our bar!