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Serious Cricket signs England cricket captain Charlotte Edwards MBE as brand ambassador

Hampshire-based sports equipment and clothing company Serious Cricket today (30 January) announced it has agreed a two-year sponsorship deal with England women’s cricket captain Charlotte Edwards MBE.

The sponsorship agreement is another step towards the professionalisation of women’s cricket, with Edwards being one of the first women’s players to agree a personal financial sponsorship deal. When Edwards first played for England 15 years ago, she had to fund her own England suit, but support for women’s cricket has improved massively in recent years.

Edwards will benefit from significant financial sponsorship to help her with training and travel costs, along with a sponsored car and clothing from the Serious Sport range.
Serious Cricket, run by former England women’s team manager Neil Rider, has a long history with Edwards; she previously managed the Serious Sport clothing range, which includes clothing for cricket, golf, football and a range of sports teamwear.

Edwards can frequently be found working hard at her game in the net facilities at Serious Cricket’s cricket training centre in Dummer, near Basingstoke, Hampshire.

Edwards, who leaves for an international tour of New Zealand on 5th February, said:

“I am delighted to be working with Serious Cricket as a brand ambassador. The support for women’s cricket has increased greatly during my career, and to now be agreeing a two-year personal sponsorship deal is a huge step. For me it’s fitting that it’s with Serious Cricket, a company that I have seen build up from scratch and that I really believe in.”

Neil Rider, Managing Director from Serious Cricket said:

“Serious Cricket is a company that really believes in offering the best to cricketers, whether they’re at the grassroots level or at the top of their game like Charlotte. I’m delighted that Serious Cricket will be supporting Charlotte, not only as one of the top cricketers internationally, but also a fantastic role model for young girls.”

Edwards will depart for New Zealand on 5th February for five international Twenty20s and three One Day Internationals. Three of the international T20s will be broadcast live on Sky Sports.

Charlotte Edwards