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Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.
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The Natwest U19 Club T20 Blasts Off with Jason Roy & Matt Floyd at the Dummer Cricket Centre.


Natwest U19 Club T20 Blasts Off with Jason Roy & Matt Floyd at the Dummer Cricket Centre.

Saturday 16th January 2016 saw the official launch of the Natwest U19 Club T20 Competition at the Dummer Cricket Centre.  2 representatives from 8 Serious Cricket partner clubs attended the Dummer Cricket Centre to test their T20 skills in a Superstars competition hosted by Sky Sports Matt Floyd.  Special guest and England Cricketer Jason Roy also joined in with the fun and games, showing off his talents to all the young cricketers. The competition consisted of 5 T20 themed challenges which covered; Hitting Sixes, Bowling at the Death, Fielding & Diving Catches. Teams were awarded points for their performance in each of the skill challenges with the top 2 sides battling it out for the Superstars title in a 2 over indoor match. After a thrilling final, Yateley CC were crowned Champions with Malden Wanderers worthy runners up. The #U19T20 competition is returning for it's third installment this Summer and by providing a T20 platform, these young cricketers can play fast, lively matches that are aimed at re-engaging this generation with their clubs.  Richard Morris, National Sales Manager of Serious Cricket said, "as the approved teamwear & equipment supplier of the competition, we were absolutely delighted to be able to host the competition's launch at our dedicated indoor cricket centre in Dummer, Basingstoke. The boys had a fantastic day and all looked the part in their new T20 strips that we supplied them. Massive thanks need to go to Matt Floyd from Sky Sports and Jason Roy who both made the day that extra bit special" Click here to find out more information on the Natwest U19 Club T20 Competition!    
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