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About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

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What our clients say

“We have been using Serious Cricket as our kit supplier for about three years in which time we have received exceptional customer service and high-quality, value-for-money products. The online purchase system is efficient and reliable with an impressive order turnaround.  I would have no hesitation in recommending Serious Cricket to any club or County Board. ”

Martin Darlow - Bedfordshire CCC Chief Executive

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We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at apply@serioussport.co.uk or click below for more information on open roles:

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